Welcome to my digital marketing portfolio...
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Arrow Electronics - Digital Marketing Specialist III
My team is tasked with driving organic, paid, programmatic, and social traffic to encourage lead generation and event registrations. My focus has been on creating a customized SEM and SEO strategy for each of our sites, updating our sites to align with SEO and UX best practices, analyzing our marketing data, and finding new marketing channels to explore. I was awarded Employee of The Month in October of 2022 for my contributions in turning a -32% YoY organic traffic trend into a +10% YoY trend in 7 months. (Tools used: SEMrush, Google Search Console, Google Analytics (GA4), Google Ads, Bing Ads, Sprinklr, Yoast, and more) |
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Intouch Group - SEO Specialist
With the SEO team at Intouch, I helped apply several industry leading research tools to instill quality and ensure media goals are met. Our team used a diverse approach, collaborating across departments, specifically with in-house content creators, copywriters, creative, UX, and media teams. Example projects included schema, keyword research, core web vitals, and link building. Additionally, I managed a direct report and mentored other associates in the agency. (Tools used: Ahrefs, SEOmonitor, Moz, SEMrush, Google Search Console, ScreamingFrog, and more) |
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Campaignium - Jr. SEO Specialist
Managed multiple clients (10-15) and presented monthly analytic reports. Optimized websites, blogs, and Google My Business listings for clients to increase web traffic, rankings, and conversions. Focused on improving keyword usage, site speed, links, and schema. (Tools used: Google Analytics, Moz, SEMrush, ScreamingFrog, Bing Webmasters, Rank Math, Yoast, Google Keyword Planner, Tag Manager, WordPress, and more) |
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Central Bank of the Midwest - Marketing Intern
Utilizing data analytics from Tableau, I crafted a competitive analysis and social media strategy to optimize interactions and conversions. Additionally, I created social media posts using Hootsuite and the Adobe Creative Suite. (Tools used: Hootsuite, Tableau, Google Analytics, Microsoft Suite, Adobe Creative Suite, and more) |
Education and certifications
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Masters of Science in Marketing - Anticipated Graduation 2025
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Bachelor of Business Administration - Earned May 2020
Double majored in marketing and management (3.8 GPA). Selected as the distinguished marketing graduate of 2020. I also competed in 4 years of collegiate soccer, joined Enactus, and served on the leadership council. |
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Certifications: Google Ads, Advanced Google Analytics (GA4), Google Analytics Individual Qualification, Google Data Studio, Google Tag Manager, Google My Business
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Get In Touch
You can email me at benjamin.johnson1555@gmail.com or send me a LinkedIn message using the button below
You can email me at benjamin.johnson1555@gmail.com or send me a LinkedIn message using the button below
